Product innovation is the engine behind Freshpoint, with the emphasis placed on science based products that provide effective solutions to existing problems. Freshpoint’s product development success is a tribute to the quality of our research team, under the leadership of Professors Yoav Eichen and Dietrich Haarer.

The investments made in our intellectual property are protected by a series of worldwide patents, with additional patent applications being filed on an ongoing basis.

In addition to the R&D conducted in-house, we are proud to have BASF, the largest chemical company worldwide, as our development partners in the commercialization of our ink based time temperature indicators technology branded as OnVu™.

Research Programs

Freshpoint is proud to have been selected to participate as technical partners in various multinational research programs. These include:

Chill-On

"Novel Technologies for a Safe and Transparent Food Supply" Funded by the European Union, CHILL-ON aims to improve the quality and safety, transparency and traceability of the chilled/frozen supply chain. This is to be achieved by developing cost-effective technologies, devices and approaches for continuous monitoring and recording of the relevant data and processing the data for information management throughout the entire supply chain. As fish is in the third place in the European food market and is one of the most sensitive products with regard to food poisoning, the chilled and frozen fish supply chain has been selected as the test case.
Web site: www.chill-on.com

Freshlabel

FRESHLABEL is a collective research project co-funded by the European Commission under the 6th Framework Programme. Horizontal research activities involving SMEs. The project is a research program working towards an integrated approach to enable traceability of the cold chain of fresh, chilled meat and fish products by means of tailor-made Time/Temperature Indicators (TTIs). The primary objective of FRESHLABEL is to develop such tailor-made TTIs for the European meat and fish industries. The indicators will be tailored to the shelf life and optimum storage conditions of the products they are designed to monitor.
Web site: www.freshlabel.net

The BIRD Foundation

BIRD is an acronym for Israel-U.S. Bi-national Industrial Research and Development. The BIRD Foundation was established by the U.S. and Israeli governments in 1977 to generate mutually beneficial cooperation between the private sectors of the U.S. and Israeli high tech industries, including start-ups and established organizations. BIRD provides both matchmaking services between U.S. and Israeli companies, as well as funding covering up to 50 percent of project development and product commercialization costs. BIRD supports approx. 20 projects annually with a total investment of around $11 million per year. To date, BIRD has invested over $225 million in 690 projects, which have produced sales of over $8 billion.
Web site: www.birdf.com